If a visitor to your page can’t figure out what you’re offering during the first 5-10 seconds, chances are high, you’ll lose them. Make sure to use a short, descriptive title to explain what you do and a meaningful subtitle to make an emotional connection, e.g. by stating why you do what you do.  Length: max. 20-30 words

Example:  “Mastering Data Analysis Methods for Researchers – We believe in informed decision making, that’s why we help researchers master data literacy.”

CTA: Get started, Get in touch, Watch video, Choose a program

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How do(es) your product(s) or service(s) address(es) the goals or problems of your clients? Be specific about the benefits you offer. Length: 3,4 or 6 items with max. 15-20 words each

Example: “Save time and automate – Streamline returning tasks like sending emails or planning meetings, and have more time for your business.”

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Which products or product categories do you offer? Describe each shortly and highlight the most important deliverables or benefits. Length: 3,4 or 6 items with max. 15-20 words each.

Example: “Chatbots – Don’t let any sales opportunity slip away. Talk to your customers, even while you sleep.”

CTA: Get [product name], More about [product name], View [product name]

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Give your audience a peek behind the curtain and forge a connection. Express your values, mission statement, and what makes you special (e.g. stories, certifications, or awards). Length: max. 50-60 words per team member

Example intro: “We’re designers, directors, strategists, and awkward dancers. – We have over a decade of experience in the creative industry, producing exciting experiences for brands that are as smart, as they are effective.”

CTA: Meet the team, More about us, Learn more

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Displaying logos from clients or partners you work with instantly boost your credibility. Please add your client or partner logos to images > clients + partners in your Google Drive folder. Size: min. 500 x 500 pixel

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Testimonials are a strong form of social proof. They clearly say to the visitor “someone is using my product/service successfully.” Be sure to include the person’s name and a picture if you can. Length: 2-5 testimonials with each max. 50-60 words

Example: “Very cool. The Statistical Literacy workshop with Rick Scavetta was the most useful statistics course I’ve had. I even feel that I get the part about the linear regression. Overall, I believe that now I am more capable to choose what kind of statistics I should do for my own data. – Anne Jansen, ImmunoSensations, Bonn”

Example: “Save time and automate – Streamline returning tasks like sending emails or planning meetings, and have more time for your business.”

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Highlight a free product or invite visitors to a conversation. This lead magnet gets you the visitors’ information in exchange for something valuable. From free trials to templates, you can offer anything that can be received online. A great way to earn valuable leads and filter new contacts. Length: 40-50 words

Example: “Free Ebook Templates – Easily create an ebook to get more leads from your website. Available for PowerPoint, Google Slides, and Adobe Indesign.”

CTA: Download free ebook, Get free template, Start free course, book call

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